Supreme

In 1994, Supreme opened its first set of doors, disregarding the rules of fashion and focused on quality clothes embodying their skater attitude. Controversial content, limited runs and zero marketing lead way to a wave of widespread, authentic word-of-mouth sales. Supreme created an anomaly embodying the spirit of those opposing the status quo.

CHALLENGE

Create a scalable spot for Supreme capitalizing on their iconic attitude. 

SOLUTION

What if the established rules of fashion industry were overrun?

If Supreme was a hero, they'd go by the name Banksy. Through a depiction of the fashion status quo referencing Big Brother, it was appropriate to pay homage to the era of Supreme's inception. Visually portraying the dated and mundane sense of order which Supreme sought to break free from. Boldly disrupting expectations and shifting the entire perception of the world.

 
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