Adidas | #BehindThestripes

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The world is propelling into a hyper-connected future. Major cities like NYC will be

landmarks of this change. Adidas believes sport has the power to change lives. 

They seek to empower athletes.  Enabling them to create a positive impact.

 

Behind every one of these athletes is a team of support stretching past the realm of sports

which leads them to the win. Adidas aims to spotlight this team who’ve always supported the athlete.

Those who stand #BehindTheLines. Giving them the glory they deserve.

 

Promoting Athletes and their Mentor to team up. Adidas creates an opportunity for the

hidden team member to get in the game. Inspiring athletes to reflect on those who believed in them.

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In a 4 stage digital competition teams compete to bring the glory back to their block.

With the winning pair taking home an exclusive Adidas sponsored block party to their hood

Through stages of 30sec submitted content.

Athletes and Mentor submit  their motivational story.

16 curated stories create round one.

Online users takeover power with voting.

8 Pairs continue.

Round Two: Handshake

4 Pairs remain.

Round 3: Pep Talk

Just 2 left

Championship round: Victory Dance

Block Party Reveal: Team Jerseys highlighting the community that has been the support team.