Sarasota Film Festival–SFF
Create a new brand identity by creating a logo reveal and looping background for upcoming festival. Both filmmakers and a general audience will be in attendance.
Highlight the creative process behind the creation of a digital film. Showcasing the brands core values of appreciating the filmmaker through allusion.
Repurposed the phases of the creative process to give glimpses of the logo to create curiosity. Audio swells with climatic transitions through the stages of film leading to a final reveal of the logo.