GoPro Marketing Proposal | Client Faced

CLIENT

GoPro–School Project

BRIEF

Propose an advert for GoPro’s Hero to utilize for commercial advertising, which aims to expand current brand awareness.

CONCEPT

Realign the brand identity with a new tagline to empower the overlooked common consumer. Provide a flexible marketing solution applicable across broadcast and print.

SOLUTION

Created an immersive, futuristic action scene by utilizing first person live action footage to create adrenaline. Audio cued cuts to create appropriate reveal of audience role.

 

ALL WORK